Food technologies have become so common these days that people across the world have accustomed to it. Nowadays the food chain is long and complicated, foods and food technologies are diverse; consequently the consumers are uncertain about the food quality and safety and find it difficult to orient themselves to the subject. That is why consumer acceptance of food technologies is an important question. However in these days acceptance of food products very often depends on potential benefits and risks associated with the food. This also includes the technology the food is processed with. Acceptance of the different food technologies is very different. Whereas pasteurization is well recognized, high pressure treatment or even microwaves are perceived as risky very often.

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